UK GDPR & PECR Compliant

Cookie Policy

Last Updated: 2nd July 2025

UK Cookie Regulations

This Cookie Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). We are committed to transparency about how we use cookies and similar technologies on our website.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Session Cookies

Temporary cookies that are deleted when you close your browser.

Persistent Cookies

Remain on your device for a set period or until you delete them.

First-Party Cookies

Set directly by our website (elitedental-london.co.uk).

Third-Party Cookies

Set by external services we use, such as analytics providers.

2. Types of Cookies We Use

Cookie Category Purpose Legal Basis Duration
Strictly Necessary Essential for website functionality, security, and navigation Legitimate Interest Session/Various
Performance & Analytics Understand how visitors use our website, improve functionality Consent Required Up to 26 months
Functional Remember your preferences and choices Consent Required Up to 12 months
Marketing & Advertising Deliver relevant advertisements and measure effectiveness Consent Required Up to 24 months

3. Specific Cookies Used

Essential Cookies

  • Cookie Consent: Remembers your cookie preferences
  • Session Management: Maintains your session during appointment booking
  • Security: Protects against cross-site request forgery
  • Load Balancing: Ensures optimal website performance

Analytics Cookies (Google Analytics)

  • _ga: Distinguishes unique users (2 years)
  • _ga_[ID]: Persists session state (2 years)
  • _gid: Distinguishes unique users (24 hours)
  • _gat: Throttles request rate (1 minute)

We use Google Analytics 4 with enhanced privacy settings and IP anonymisation.

Marketing Cookies

  • Google Ads: Conversion tracking and remarketing
  • Facebook Pixel: Social media advertising optimisation
  • LinkedIn Insight: Professional network targeting

These cookies require your explicit consent and can be disabled at any time.

4. Third-Party Services

We use reputable third-party services that may set cookies:

Service Provider Purpose Privacy Policy
Google Analytics Website analytics and performance measurement Google Privacy Policy
Google Ads Advertising and conversion tracking Google Privacy Policy
Facebook/Meta Social media advertising and analytics Meta Privacy Policy
Microsoft Clarity User experience analysis and heatmaps Microsoft Privacy Statement

5. Managing Your Cookie Preferences

Under UK law, you have the right to choose whether to accept or reject cookies. You can manage your preferences through our cookie banner or your browser settings.

6. Browser Cookie Settings

You can control cookies through your browser settings. Here are instructions for popular browsers:

Google Chrome Mozilla Firefox Safari Microsoft Edge

Please note: Disabling certain cookies may affect website functionality. Essential cookies cannot be disabled as they are necessary for the website to function properly.

7. Cookie Consent Under UK Law

Under UK GDPR and PECR, we must:

  • Obtain your consent before setting non-essential cookies
  • Provide clear information about cookie purposes
  • Allow you to withdraw consent at any time
  • Respect your choices regarding cookie categories
  • Keep records of your consent preferences

8. Impact of Rejecting Cookies

If you reject performance cookies:

  • We cannot analyse website usage to improve our services
  • We cannot track conversion rates for our marketing efforts
  • User experience optimisation will be limited

If you reject marketing cookies:

  • You may see less relevant advertisements
  • Remarketing campaigns will not apply to you
  • Social media integration may be limited

9. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our cookie usage. We will notify you of significant changes via:

  • Email notification (if you have subscribed to our communications)
  • Prominent notice on our website
  • Updated cookie consent banner

10. Contact Us About Cookies

If you have questions about our use of cookies or wish to exercise your rights regarding cookies and personal data, please contact our Data Protection Officer.

Cookie & Privacy Enquiries

Email: [email protected]

Phone: +44 20 7123 4567

Post: Data Protection Officer
Elite Dental London
145 Harley Street, London W1G 9AL

For complaints about cookies, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk

Regulatory Compliance: This Cookie Policy is compliant with UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). We regularly review our cookie practices to ensure ongoing compliance with UK data protection law.